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The Great Tuno Campaign

My April 17th post lamenting the discontinuation of Tuno (The Case Of The Missing Tuno) has continued to generate traffic and comments long after it was initially written. In the face of such strong opposition to pulling Tuno from the shelves, I’ve finally gotten around to creating a form letter for indignant veg-heads to complain about this great injustice!

rah rah rah!

Tuno was originally produced by Worthington Foods, Inc. (I always found it under the “Natural Touch” brand name). At some point in time, Worthington was bought by Morningstar (a Kellogg company itself), and Tuno was subsequently discontinued.

To contact Kellogg / Worthington / Natural Touch / Morningstar:

By phone: 1-800-557-6525
By snail mail: Kellogg Consumer Affairs, P.O. Box CAMB, Battle Creek, MI 49016
By e-mail: E-mail form or kellogg@casupport.com

Feel free to use any / all of the following letter (after entering correct date and personal information).

Your Name
Address
Phone Number
E-mail

The Date

Kellogg Consumer Affairs
P.O. Box CAMB
Battle Creek, MI 49016

RE: DISCONTINUATION OF WORTHINGTON FOODS / NATURAL TOUCH / MORNINGSTAR TUNO TUNA FISH SUBSTITUTE PRODUCT

I was disheartened to learn that Kellogg has discontinued production of its vegetarian tuna product, Tuno, which went under the Worthington Foods, Inc., Natural Touch, and Morningstar brand names. I would like to urge Kellogg to bring back the Tuno product.

As a vegetarian, tuna alternatives are hard to come by, and Tuno was a welcomed relief to the many faux beef and chicken products lining the shelves. The canned and frozen varieties of Tuno were easy substitutes for recipes calling for tuna. Vegetarians and others who choose not to eat tuna were still able to enjoy old standards like tuna noodle casserole or a tuna salad sandwich.

Alternative vegetarian tuna options still exist, but they are only available in select areas or online. Tuno was widely available because of Kellogg’s large market share and clout. I know many others share my same concern about and craving for this product. Please bring it back to supermarket shelves everywhere!

Your Name

In the meanwhile, I’ve found a few faux-tuna alternatives. I’ve yet to try any, and ordering online won’t be as convenient as picking some up at the local health food store, but what’s the alternative? No fake tuna? That’s just not an option, folks.

Tuna (Not!) Salad Mix by Dixie Diner – sold out, currently, at Vegan Essentials
May Wah’s vegetarian tuna – frozen
May Wah’s vegetarian tuna steak – this is actually a tuna steak(!)
Scott Adams Foods Veggie Tuna – can’t order online, but see if it’s available near you

The Case Of The Missing Tuno

2/11/2008 UPDATE: See The Great Tuno Campaign

So “tuno” was a soy product that looked, tasted, and even – to a certain extent – smelled like tuna. But it was soy and vegetarian. So my family and I enjoyed this wonderful product for many years, the health-food store in Saratoga being the only place locally that carried it. Then they stopped. Someone said that it wasn’t made anymore, but how could that be? It was such an amazing product! (We mostly made vegetarian tuna noodle casserole and tuna salad with it.)

Well my student organization is having a potluck of sorts for our last meeting. I was all set to make some veggie tuna salad for it. I didn’t believe that anyone in their right mind would ever stop making tuno. But and scouring both Wegmans and the crazy co-op here in Ithaca, I couldn’t find it!

I come back up to campus, and search the internet. I find references to tuno. The company that produced it: Natural Touch. I go to their website, and it redirects me to Morningstar Farms!

Coincidence? I THINK NOT. Morningstar AKA KELLOGG(!) must have bought out Natural Touch and stopped producing their amazing products.

FOR SHAME.

And now I can’t make my faux-tuna salad. :sad:

UPDATE: After navigating around Morningstar’s poor website, I happened upon a list of discontinued products. Among them:

Morningstar Farms® Tuno® Tuna Fish Substitute made with Vegetable Protein

And to add insult to injury, they re-branded it “Morningstar” before discontinuing it.