white male consumer

2/11/2008 UPDATE: See The Great Tuno Campaign

So “tuno” was a soy product that looked, tasted, and even – to a certain extent – smelled like tuna. But it was soy and vegetarian. So my family and I enjoyed this wonderful product for many years, the health-food store in Saratoga being the only place locally that carried it. Then they stopped. Someone said that it wasn’t made anymore, but how could that be? It was such an amazing product! (We mostly made vegetarian tuna noodle casserole and tuna salad with it.)

Well my student organization is having a potluck of sorts for our last meeting. I was all set to make some veggie tuna salad for it. I didn’t believe that anyone in their right mind would ever stop making tuno. But and scouring both Wegmans and the crazy co-op here in Ithaca, I couldn’t find it!

I come back up to campus, and search the internet. I find references to tuno. The company that produced it: Natural Touch. I go to their website, and it redirects me to Morningstar Farms!

Coincidence? I THINK NOT. Morningstar AKA KELLOGG(!) must have bought out Natural Touch and stopped producing their amazing products.

FOR SHAME.

And now I can’t make my faux-tuna salad.

UPDATE: After navigating around Morningstar’s poor website, I happened upon a list of discontinued products. Among them:

Morningstar Farms® Tuno® Tuna Fish Substitute made with Vegetable Protein

And to add insult to injury, they re-branded it “Morningstar” before discontinuing it.